PASC

Team Project | Product, Graphic, motion, and web design | 2022 |

PASC was a team project based off a year two brief titled client project- creative brief from the paper BMD2ID2 for Media design School.
For this brief we had to work in a team with different students from other majors to complete a project for the selected client. My teams client was PASC
PAN-ASIAN-SCREEN-COLLECTIVE
2022
Madison King
|Graphic deisgner | Illustrator | UX Designer |
Paris Good
|Graphic Designer| Campaign Promotion| illustrator|
Do Lee
|UX designer | Website Designer | Team leader | researcher|
Alfred Jeong
|Motion designer | illustrator | Research|
• Branding
• Creative Media Strategy
• Collateral Design
• Mobile App Design XD
• Motion Design
• Web Design - prototyping
• XD Prototype
• Branding Guideline Publication
• Visualisations & Mockups
• Motion Capture
• Web design

the brief

You are to work, perform and function as a design team. As a team, you are tasked to create and design a new initiative, activation, intervention or promotion as directed and outlined by the provided client brief.
Your design outcome must stimulate ongoing engagement with the brand and be tailored and visually appealing to the target audience. The design outcome should reflect a good understanding of the brief and effectively convey the theme and intended context to the envisaged target market.

Who is PASC?

The Pan-Asian Screen Collective (PASC) is a not-for-profit incorporated society; established in 2018. We support, promote and advocate for practitioners of Pan-Asian descent in the New Zealand screen sectors. We refer to the United Nations definition of Pan-Asia which includes all of Asia as well as the Middle East.

PASC's aims:

Foster career pathways for emerging and established Pan-Asian talent through training, coaching, networking, accessing funding, building confidence and celebrating difference
Facilitate paid work opportunities for Pan-Asian talent in the screen industries including in front of and behind cameras, in key creative roles, telling stories.
Reflect contemporary Aotearoa by improving Pan-Asian representation on and behind screens
Resist a monolithic or stereotyped definition of Asianness or Asian stories
Ensure that Pan-Asian screen practitioners get to define Asianess or Asian stories.
Build a supportive community of peers who can collaborate, network and share knowledge and experience

Target audience

Anyone that falls under the pan-Asian ethnic group
To reach an increased number of European individuals
Younger auidence

As a group we decided that PASC needed some re branding to reach their target audience. Things seemed out dated like their website and the social media platform they selected was Facebook.

We dived into research about re branding and what we needed to do to reach their target audience. We decided that we needed to re brand their logo, website, change their social media platform, create merchandise for events and make a promotional video. As a team we wanted to promote works through either Tik Tok, Instagram or even create PASC app.

LOGO Rebranding

We wanted to keep their colour palette and we just played around with font and style. As a team we also decided to incorporate the number 5 in a logo mock up since it was PASC’S 5th anniversary.